Currently at IMA, and previously at ICF Next my role as Lead UI Designer involves crafting intuitive and accessible user experiences for websites, apps and games as well as immersive digital brand experiences for events.

Passionate about

• Solving problems through digital strategy and art direction
• Creating meaningful relationships between people and the product
• Understanding user behaviours through behavioural economics principles
• Elevating brands through beautiful but meaningful design solutions
• Being inventive with user interactions and micro-animations