Working alongside brand designers at IMA-HOME who developed each a new brand as the foundation for the projects. As lead UX/UI designer on the project my aim was to create a cohesive and consistent multi-brand design system for their three main horse racing tipster websites GG, Racing Tips, and Racing Base (Australia), allowing for more brands in the future.

One of the main challenges of this project was to maintain the unique visual identities of each brand while also ensuring a seamless user experience across all three websites. To achieve this, we developed an unbranded master set of components that each brand could leverage. This allowed us to establish a optimised suite of consistent components that could be heavily styled and customised allowing each brand to shine though.
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The end result was a design system that not only met the needs of Catena Media's horse racing websites but also made it easy for users to find the information they needed, whether it's the latest race results or expert betting tips.

Services

UX

UI

Design System

Agency

IMA-HOME