Michelin are a world leading tyre manufacturer every year they showcase their products at the popular Goodwood festival. Michelin needed a new, innovative and interactive concept for their stand at the 2017 event.
We created the Michelin showstopper awards. An interactive vote where the visitors used their smartphones to vote for their favourite sports car. Each vote was updated in real time to a large screen at the Michelin event stand. Live results gave Michelin a more engaging audience and created a genuine excitement around the stand. Social media sharing was encouraged post voting to keep that buzz going online, and develop a strong social campaign that we could use across other channels.
Services
UX
UI
Motion design
Agency
Force24
